Raising Cane’s taps Emperia technology for Halloween themed virtual restaurant experience
Raising Cane’s is inviting customers to step inside a haunted version of its restaurants in partnership with Emperia. It has created its first ever haunted restaurant Halloween virtual experience, an interactive, limited time digital adventure anchored around a collectible Cane’s glow in the dark cup.
Designed to bridge the real life experience with the digital world, this features:
Gear Room - browse exclusive Cane’s merch in a virtual shopping experience and discover a mystical crystal ball. Customers can answer five questions about their Halloween habits to reveal a personalised Cane’s Horoscope - their spooky alter ego for the season.
Capture the Bats Game: Four hidden bats haunt the restaurant. Each discovery unlocks progress, and completing the set delivers a digital reward straight to your inbox.
Arcade Machine: Step up to Cane’s very own retro style arcade. Play the Cryptic Combos Game and advance beyond level one to unlock additional rewards via email.
Menus with a Twist: Just like in a real Cane’s, menus are placed throughout the haunted restaurant, letting customers order their favourite meals. By creating an immersive platform, Cane’s says it can now extend seasonal celebrations and retail moments into dynamic digital spaces - connecting physical products, like the glow in the dark cup, with interactive play, rewards, and social sharing opportunities.
Customers can explore the Haunted Cane’s experience starting 15th October by scanning the QR code on their limited edition Halloween cup.
2025 RTIH INNOVATION AWARDS
Virtual experiences will be a key focus area at the 2025 RTIH Innovation Awards.
The awards. which are now closed for entries with our finalists and shortlists being announced last week, celebrate global tech innovation in a fast moving omnichannel world.
Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”
He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”
“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”
Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering.
For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.
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