Focus on breakthrough AI innovations as Intel Experience Store opens doors in New York City

Intel has launched its Experience store for the 2025 winter holiday shopping season, beginning in New York City and expanding to London, Munich, Paris, and Seoul over the next week.

Building on a London activation in 2024, the store will feature new interactive AI PC exhibitions from Intel technology partners including ASUS, Acer, Dell, Google, HP, Lenovo, LG, Microsoft, MSI, and Samsung.

Retail partners include Best Buy (New York), Curry’s (London), NBB/Cyberport/Media Markt (Munich), Boulanger (Paris), and Coupang/Gmarket/NAVER (Seoul).

In a LinkedIn post, Adam Born, Vice President - Sales Enablement & Retail Programmes, said: “I was honoured to attend the ribbon cutting and opening of the Intel Experience Store in New York City, a space designed to showcase cutting-edge technology, breakthrough AI innovations, and immersive gaming experiences.”

He added: “Best Buy and Intel have been partners for decades, and this launch is a great example of how collaboration drives innovation and creates memorable experiences for customers. If you’re in the city over the next month, I highly recommend stopping by to explore the interactive demos firsthand. The store is located at 1251 Avenue of the Americas, don’t miss it!”

Focus on breakthrough AI innovations as Intel Experience Store opens doors in New York City

2025 RTIH INNOVATION AWARDS

Physical stores were a key focus area at the 2025 RTIH Innovation Awards.

VoCoVo, Everseen, Sensei, Gander, Iceland, Olio, Trust Retail, East of England Co-op, Lekkerland SE, Poq, Mamas & Papas, Varner, Sitoo, and Zebra Technologies were among our winners this year.

We received a record number of entries and many fantastic examples of the continued resilience and dynamism of the retail space during hugely challenging times.

For a full rundown of all of the shortlisted entries, click here.

Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC in Central London on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”

“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”

He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”

Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.