DIY retailer Senukai preps deployment of Vusion digital technology across its 94 stores
Vusion, a specialist in AI powered digitalisation solutions for physical commerce, has been selected as a partner by Senukai, a DIY retail chain in the Baltics, to roll-out the firm’s technology across all of its 94 stores.
Senukai will implement Vusion’s technology with the aim of simplifying inventory management and improving restocking, enhancing pricing and promotions management, while offering shoppers a better experience.
"The upcoming deployment of Vusion’s technology is an important part of our strategic innovation development plan," says Jovita Daškevičienė, Executive Director for the Baltic countries at Senukai Group. "By investing in this, we aim to set a new standard for retail in the Baltics and ensure the best possible shopping experience for our customers.”
The Vusion platform enables Senukai to centrally manage pricing and promotional updates across its entire store network, eliminating manual tasks and enabling faster, more accurate execution. Additionally, electronic shelf labels (ESLs) display inventory data directly on the shelf and can flash to signal replenishment needs - streamlining restocking workflows and improving product availability.
Senukai has also initiated a pilot trial of Vusion’s AI and computer vision driven solution in the electronics and detergent product areas to enhance on-shelf availability.
“We are pleased to support Senukai in accelerating their digital transformation and improving efficiency across their store network,” says Sébastien Fourcy, SEVP EMEA, Vusion.“This partnership strengthens Vusion’s presence in the Nordics, Baltics, and across Europe, and aligns with our vertical diversification strategy towards 2027. It also addresses the growing demand for DIY solutions in the region, as we help physical stores become smarter, more connected, and better equipped to deliver long-term value.”
The deployment of Vusion’s solutions will begin with the small and large household appliances and IT equipment departments across all Senukai stores, following a six-month roll-out plan. This will be followed by a broader implementation phase extending through 2026 and 2027.
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