Aptos makes key innovation appointment

Nikki Baird has joined Aptos as Vice President, Retail Innovation. A well known industry analyst, Baird most recently served as Managing Partner at Retail Systems Research. She will help bring Aptos’ solutions to market, including its recently launched cloud-native, microservices-based singular commerce platform that supports retailers’ omnichannel transformations. Additionally, she will work with Aptos Labs, the company’s research and innovation initiative.

“You cannot succeed in retail today without a strategic view of technology,” says Baird. “Aptos has taken a strong position in supporting retailers’ strategic needs and connecting them to technology enablers, between investing in retail transformation capabilities, the agility platform to make that transformation a reality and the innovation research to keep retailers ahead of the game. I am thrilled to join Aptos and partner with our customers to tackle the pace of the consumer head-on, preparing retailers to thrive today and long into the future.”

Earlier in her career, Baird spent time at StorePerform Technologies, where she first met and worked with Aptos CEO and culture leader Noel Goggin. “In the 15 years that I’ve known Nikki, I’ve been impressed with her ability to identify what solutions and strategies will work best for retailers – no matter how much noise and hype there is in the market,” says Goggin. “Nikki brings perspective from all sides of the retail technology equation. We are thrilled to offer her expertise to help retailers improve their competitive advantage, customer satisfaction and business performance.”