The Filter enters next phase with new CEO

Machine learning software provider, The Filter, has appointed Neil Morris as its new CEO.

Martin Hopkins, non-Executive Director, says: “We’re delighted to have someone with Neil’s pedigree in the media and online retail sectors and experience at board level to lead the company through its next, exciting growth phase. “ 

Morris joins from online sports retail specialist WiggleCRC, where he was Marketing Director. Before that he co-founded digital consultancy Digital Public, and was on the board of marcomms company The Engine Group. He comments: “For more than 10 years now The Filter has been at the leading edge of developing machine learning approaches to support personalisation for retailers and media businesses. I’m thrilled to be joining at this exciting time in the company’s history, and ready to lead the talented team to new success. The kind of transformation that The Filter can bring to online retail and media businesses is already making us a key partner to a range of high-growth players.”    

The company was founded in 2004 by Hopkins and musician Peter Gabriel, to develop software to manage music collections. The initial focus was on a music playlisting tool to integrate with early generation iPods. From there, it devised machine learning solutions to others within the media sector and secured contracts with the likes of Nokia, BT and UK TV. And in 2015 the technology was extended to e-commerce, delivering personalised experiences for shoppers.