Mamas & Papas makes key digital appointment

Mamas & Papas makes key digital appointment

Jo Molineux has joined kidswear and nursery brand Mamas & Papas as Digital Director.

She was previously EMEA Head of Web Trading & Marketing, Head of Global Creative Services at Premier Farnell and has also served as Head of Multi-Channel at Republic and E-commerce Channel Manager, Otto UK.

Bricks and mortar play

Mamas & Papas recently opened its first concession in a Next Home. This is situated at the Cribbs Causeway retail park in Bristol, and more concessions are planned.

Retail Director Steve Abse said: “We identified Next as a strategic partner, not only to broaden our distribution and geographic reach, but also because we have a strong overlap between our shared customer base of expectant parents, new parents and grandparents.”

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