Feelunique finally announces new CEO

Online beauty retailer Feelunique has named Sarah Miles as its new CEO.

She is currently EU Marketing & New Business Director at Amazon Fashion and will take on the new role in November. 

Miles, who also spent almost 12 years at Diageo, will be replacing Joël Palix. Earlier this year he announced he was stepping down after five years at the helm of Feelunique. His responsibilities were then handed over to COO Jim Buckle and Chief Marketing Officer Jen Roebuck.

In a LinkedIn post, Palix said: “The last five years have been a fantastic journey and I am proud of having built a leading beauty e-retailer in UK. France, China, Nordics and with more international developments underway.”

“Thank you to the Feelunique team, you are amazing and I wish you the best. Thank you to all the brands and business partners for your trust and great collaboration. A new and exciting professional challenge is ahead of me.”

Palix, who has set up a consultancy business, Palix Unlimited, added that he would remain “an active and supporting shareholder”.

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