Paula Bobbett departs Dixons Carphone for major Boots UK online role

Paula Bobbett has taken on the role of Director, Boots.com at Boots UK.

She joins from Dixons Carphone, where she started as Senior Manager, E-commerce Insight in 2013, before becoming Head of Online Trade, Analytics and Insight in 2015 and finally Head of Online Performance in 2018.

Prior to that, Bobbett was Strategy & Analytics Manager at Avon.

“After seven years at Dixons Carphone, I am off to pastures new. I’m incredibly grateful for the wonderful experience I have had and to the many amazing people I have worked with, who I will miss immensely,” she said in a LinkedIn post.

“I am starting my new adventure this week, leading Boots.com and I can’t wait to get onboard, start meeting the team and learning about this amazing business.”

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