Bamboo Rose reports that URBN is expanding its use of AI native TotalPLM with Create, powered by VibeIQ and featuring Decision Intelligence.

The addition gives design and merchandising teams across URBN’s portfolio - which includes Anthropologie, Free People, FP Movement, Urban Outfitters, Nuuly, and Terrain - visibility into estimated product costs at the concept stage, before samples are made or suppliers are engaged.

URBN uses TotalPLM for product development, sourcing, purchase orders, and global trade management. With Create and Decision Intelligence, design and merchandising teams can see initial cost estimates as concepts take shape, helping them assess margin potential, compare options, and make informed decisions earlier. Approved concepts move directly into development without rekeying data.

“Bringing our design and development workflows together on one platform allows everyone to act on the same information in real time,” says Dan Stockbridge, Director of Production and Sourcing Systems at URBN.

“Bamboo Rose helps us simplify our day-to-day workflow and see costs earlier, so our teams can move faster and spend more time focused on great design.”

“Creative decisions shape margins long before a purchase order is placed,” says Matt Stevens, CEO at Bamboo Rose. “Decision Intelligence unlocks the value of historical data and automatically surfaces key insights within design, product development, and sourcing workflows. This enables companies like URBN to optimise margins earlier, reduce rework, and move promising ideas into development faster and with greater confidence.”

2026 RTIH Innovation Awards

AI will be a key focus area at the 2026 RTIH Innovation Awards.

The awards, which celebrate global retail technology innovation in a fast moving omnichannel world, have now closed for entries. Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.

Check out our 2026 shortlists and finalists here.

We received a record number of entries this year and many fantastic examples of technology excellence driving transformative change across the global retail sector.

Congratulations to all those who made it through the initial submission process! It’s now over to our star studded judging panel who will decide the winners to be announced at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London. 

The event will be held on Wednesday, 4th November and consist of a drinks reception, three course meal, awards ceremony presided over by award winning stand-up comedian, presenter, actor and broadcaster, Aurie Styla, and after party until 1am.

Click here to book your place at the 2026 RTIH Innovation Awards Ceremony on Wednesday, 4th November.