OneRail, an AI technology platform powering unified commerce for enterprise retailers, wholesalers, and distributors, has announced two additions to its leadership team.

Amit Batra has joined as Senior Vice President of Supply Chain and Nathan Rucker as Senior Vice President of Strategic Growth and Partnerships.

"For most of its history, parcel shipping has been built around the carrier. You pick a carrier, you fit your business to their network, and you manage the tradeoffs yourself," says Bill Catania, Founder and CEO at OneRail.

"We think that model is backwards. The order should come first, and the technology should find the best way to fulfil it, regardless of shipping mode. Amit has led supply chain and delivery operations at some of the country's largest retailers."

"He has sat in the seat our customers sit in, and he knows what it takes to make fast delivery work at scale. Nathan has spent his career building the parcel systems those retailers depend on. Both came to OneRail because they want to build what comes next. Their expertise puts us years ahead in becoming the single orchestration layer for every shipment a retailer makes."

Batra will lead its supply chain strategy and help enterprise customers design and execute their omnichannel fulfillment, with a remit that spans the full journey from order sourcing through delivery and returns.

He has held senior leadership roles at The Home Depot, Walmart, and Amazon, where he developed and executed supply chain strategies and used technology and strategic partnerships to strengthen delivery capabilities and the customer experience.

Rucker, meanwhile, will lead the growth of OneRail’s parcel business across existing and prospective enterprise customers while advancing the company’s partnership strategy. He previously served on the executive leadership team at EasyPost, where he drove enterprise sales, customer expansion, mergers and acquisitions, and carrier partnership strategy. Before that, he built the enterprise business at ProShip, closing new software deals with 20% of the top 100 US retailers.

2026 RTIH Innovation Awards

AI was a key focus area at the 2026 RTIH Innovation Awards.

Check out our winners here.

The awards celebrate global retail technology innovation in a fast moving omnichannel world. Our winners were revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.

The event consisted of a drinks reception, three course meal, awards ceremony presided over by award winning stand-up comedian, presenter, actor and broadcaster, Aurie Styla, and after party until 1am.