Estée Laude has tapped ModiFace augmented reality technology for web and mobile product previews. Users can virtually try-on product shades on their photo or live video while viewing the product on the brand's e-commerce pages. 

“We are delighted by our partnership with ModiFace which has resulted in an incredibly realistic and accurate representation of our products through augmented reality technology,” says Stephane de La Faverie, Global Brand President. “We are especially delighted that this capability is provided to our consumers across all platforms, including mobile, web, and tablet, directly on the product page where it can make the biggest impact.”