UK health and wellness retailer, Holland and Barrett, has announced a €17.5 million investment across digital and retail fulfilment in Ireland over the next three years.

From 1st November, fulfilment of its Irish online orders will move from the UK to Ireland through an expanded three-year partnership with Kildare-based Road Truck Services (RTS), building on an eight-year relationship spanning import, customs, warehousing and distribution.

The move will see €8.2 million invested in a new digital fulfilment model, alongside €9.3 million relating to existing retail fulfilment operations with RTS, bringing the total investment to €17.5 million over the next three years. 

Around €1.5 million of additional stock will be held locally, bringing Holland & Barrett’s total Irish stockholding to approximately €4.7 million. Around 328,000 orders and 1.8 million units are expected to flow through the Irish logistics network each year. 

The expanded partnership is also expected to support around 20 additional RTS roles, alongside agency support during peak periods and a further 6-10 indirect roles, with recruitment focused on Kildare town and surrounding areas. 

For customers, the move will mean greater choices on online orders from 1st November, with the existing 5kg weight limit lifted and additional products from 34 Irish brands available online. Next-day delivery is planned to launch from 1st December. 

The investment comes as Holland & Barrett grows its presence in Ireland. Approximately 2.8 million customers shopped with the business over the past year, and it now operates 70 stores and employs 419 colleagues across the country.

Vineta Bajaj, Group CFO at Holland & Barrett, says: “Ireland is one of our strongest performing markets and an important part of Holland & Barrett’s growth story."

"We’re seeing real momentum across both stores and digital, and we want to build on that by continuing to invest in the people, infrastructure and partnerships that will support our ambitions in Ireland for the long-term." 

“Our relationship with RTS has grown over eight years, and this next step means we can bring even more of our Irish operation closer to our customers. Holding more stock locally will help us deliver faster and offer greater choice and availability, while allowing us to continue investing in Ireland and building our presence in what is a very important market for us.”

Mick McConnell, Managing Director, Road Truck Services, says: "We’re incredibly proud of our partnership with Holland & Barrett, which has gone from strength to strength over the past eight years. Growing together has enabled us to expand our warehousing and transport capabilities, strengthen our business and secure other high-profile contracts."

“This latest investment marks an exciting new chapter in our relationship, creating jobs locally and allowing us to play an even bigger role in supporting Holland & Barrett’s growth in Ireland.”

2026 RTIH Innovation Awards

Online delivery will be a key focus area at the 2026 RTIH Innovation Awards.

The awards, which celebrate global retail technology innovation in a fast moving omnichannel world, have now closed for entries. Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.

Check out our 2026 shortlists and finalists here.

We received a record number of entries this year and many fantastic examples of technology excellence driving transformative change across the global retail sector.

Congratulations to all those who made it through the initial submission process! It’s now over to our star studded judging panel who will decide the winners to be announced at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London. 

The event will be held on Wednesday, 4th November and consist of a drinks reception, three course meal, awards ceremony presided over by award winning stand-up comedian, presenter, actor and broadcaster, Aurie Styla, and after party until 1am.

Click here to book your place at the 2026 RTIH Innovation Awards Ceremony on Wednesday, 4th November.