J.Crew has added Stripe to its technology stack as it looks to boost its position in the alternative payments space.

In a LinkedIn post, Ruchika Julapalli, SVP Digital Experience, Product, Technology & AI at J.Crew, said: "We wanted to give customers more choice in how they pay, and bring in new customers who like to shop with changing wallets. So excited that we brought Stripe into the J.Crew Group tech stack. One integration opens up a range of alternative payment methods, where before each one would have been its own build."

She added: "We started by expanding our buy now, pay later options, launching Klarna and Affirm within weeks of each other across J.Crew, Madewell and J.Crew Factory. Double the fun. Stripe also positions us well for agentic commerce."

2026 RTIH Innovation Awards

Payments was a key focus area at the 2026 RTIH Innovation Awards.

Check out our winners here.

The awards celebrate global retail technology innovation in a fast moving omnichannel world. Our winners were revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.

The event consisted of a drinks reception, three course meal, awards ceremony presided over by award winning stand-up comedian, presenter, actor and broadcaster, Aurie Styla, and after party until 1am.