Uber Technologies and Tractor Supply Company have announced a new partnership across the US, bringing the retailer's assortment of pet food, animal care products, lawn and garden supplies, tools, outdoor essentials and more to the Uber marketplace.

Customers can now shop from nearly 2,500 Tractor Supply stores across the US for on-demand delivery directly to their door.

“The need for convenience doesn't stop at the city limits,” says Nathan Bernheim, Head of Retail Partnerships at Uber. "Our partnership with Tractor Supply shows how on-demand delivery can serve needs well beyond meals and groceries. Whether customers are tackling a last-minute project or simply running low on everyday essentials, we're making it easier to get what they need, when they need it, without putting their day on hold."

“Tractor Supply is continually finding new ways to serve customers and make Life Out Here more convenient,” says Matthew Rubin, Senior Vice President and President of Digital & E-commerce at Tractor Supply. “Through Uber, customers can now access the products they count on with the speed of on-demand delivery, while millions of Uber users have a new way to discover Tractor Supply. It expands our reach while giving customers even more choice in how they shop with us.”

2026 RTIH Innovation Awards

On demand delivery was a key focus area at the 2026 RTIH Innovation Awards.

Check out our winners here.

The awards celebrate global retail technology innovation in a fast moving omnichannel world. Our winners were revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.

The event consisted of a drinks reception, three course meal, awards ceremony presided over by award winning stand-up comedian, presenter, actor and broadcaster, Aurie Styla, and after party until 1am.