Finnish grocery chain K‑Supermarket is set to host the world’s first dog shopping cart livestream.

In Finland, around 150 K‑food stores have special shopping carts that let four‑legged friends come along for the grocery run. The dog cart is a shopping cart made especially for dogs, where the furry passenger rides in style while their owner does the steering.

During the Doggycart Live, which will take place this Saturday, a camera mounted on the cart will show both the dog and the shopping trip as it unfolds.

"Dog carts are so popular that at busy times people even line up for them. K‑food stores aim to meet the needs of their local customers, including those who come shopping with their dog. Some customers now choose where to shop based on whether their dog can ride along in the cart. Now we want the world to see our furry customers and the shopping trip from their point of view," says K-Supermarket Marketing Director, Milla Sorsakivi.

"We’re expecting a busy day on the livestream and lots of adorable customers," adds Sorsakivi.

2026 RTIH Innovation Awards

Physical stores were a key focus area at the 2026 RTIH Innovation Awards.

Check out our winners here.

The awards celebrate global retail technology innovation in a fast moving omnichannel world. Our winners were revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.

The event consisted of a drinks reception, three course meal, awards ceremony presided over by award winning stand-up comedian, presenter, actor and broadcaster, Aurie Styla, and after party until 1am.