An estimated 800 people queued yesterday morning ahead of the opening of Disney Store’s first UK outlet at McArthurGlen Designer Outlet Cheshire Oaks. This opened at 11am with Disney Store’s traditional lock and key ceremony.

A Disney Store spokesperson says: “There were lots of pin collectors near the front of the queue this morning, and pins have been our bestsellers so far. The plush displays have been busy too. There’s been a great atmosphere in the store, and we’d like to thank everyone who queued to be among the first through the doors.”

The approximately 1,300 sq ft store is a long-term addition to the centre and is located in Unit 70. It offers savings of up to 40% on selected products, alongside multibuy deals, special offers and new and seasonal full price merchandise.

The range spans toys, plush, dress-up, clothing, accessories, stationery and collectibles inspired by Disney, Pixar, Marvel and Star Wars. To mark the opening, the first 400 shoppers to spend over £50 received a free Stitch Christmas ornament.

2026 RTIH Innovation Awards

Physical stores were a key focus area at the 2026 RTIH Innovation Awards.

Check out our winners here.

The awards celebrate global retail technology innovation in a fast moving omnichannel world. Our winners were revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.

The event consisted of a drinks reception, three course meal, awards ceremony presided over by award winning stand-up comedian, presenter, actor and broadcaster, Aurie Styla, and after party until 1am.