Currys opened its new Cambridge store on Friday. The retailer has relocated to new premises a few doors along from its previous store at Cambridge Retail Park, marking its 26th year in the city.

New digital screens, an upgraded gaming zone, hands on demo areas and a Business Hub aim to put customers at the heart of the design, giving them more ways to see, feel and try tech.

“I’m so excited about the opening, and about where it takes Currys next, with our stores and online working together as one," says Lindsay Haselhurst, Chief Operating Officer at Currys.

"Colleagues are at the very heart of what makes us special, and our stores give them a brilliant place to bring amazing technology to life, helping customers discover, experience and get the most from the latest tech. I can’t wait to welcome Cambridge customers into the new store and see them enjoying even more ways to see, feel and try the tech for themselves."

The store will also test improvements that could be introduced elsewhere across the retailer's almost 300 locations estate, depending on customer response and results. 

2026 RTIH Innovation Awards

Physical stores will be a key focus area at the 2026 RTIH Innovation Awards.

Check out our 2026 shortlists and finalists here.

The awards, which celebrate global retail technology innovation in a fast moving omnichannel world, have now closed for entries. Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.

The event will consist of a drinks reception, three course meal, awards ceremony presided over by award winning stand-up comedian, presenter, actor and broadcaster, Aurie Styla, and after party until 1am.

Click here to book your place at the 2026 RTIH Innovation Awards Ceremony on Wednesday, 4th November.