Miele targets new online markets with Intershop

Miele targets new online markets with Intershop

German manufacturer of high-end domestic appliances and commercial equipment, Miele, is moving into new online markets with Intershop Commerce Suite. The MS Azure-based SaaS platform is now live in Australia and New Zealand and will be rolled out in 16 other countries by mid-October.

Daniel Kaschula, Head of Programme Management E-Commerce, Miele, says: “We require the performance of an enterprise-grade commerce solution across our international operations, but are also mindful that our e-commerce teams in our emerging markets are relatively small. So, we opted for a solution that is both affordable and easy to manage. The modular nature of the Intershop platform allows us to upgrade the functionality of the online operation as required, without an expensive re-platforming exercise.”

Miele has been an Intershop customer since 2010. Updating its e-commerce platform to the latest version of Commerce Suite, the underlying SaaS infrastructure has also moved to Microsoft Cloud Germany (MCD) and integrates with Intershop´s Full Service image server, SAP for category and product import, as well as ERP systems ASW, Navision and IBS. Each of the 18 online channels has different feature sets, offers single sign-on and Facebook sign-in functionality and integrates with Miele’s warehouse systems.

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