Tommy Bahama advances Aptos partnership

Tommy Bahama has expanded its investment in the Aptos Singular Commerce platform, adding Enterprise Order Management and Analytics.

The lifestyle brand and retailer has been an Aptos customer since 2002. It will deploy Enterprise Order Management across all in-store and digital touchpoints, including integration with Aptos Store, for a unified view of the online/offline intersection of commerce, order brokering, order management, order fulfilment and logistics. Tommy Bahama will also roll-out Analytics to support more profitable and customer-centric merchandising, direct-to-consumer and store operations decisions.

“Our loyal customers interact with us in-store and online, and also dine at our restaurants,” says Lisa Atwood, executive vice president of operations, information technology and e-commerce, Tommy Bahama. “Our expanded investment in Aptos will support seamless, personalised experiences no matter how customers engage with the Tommy Bahama brand.”

“Tommy Bahama is a distinctive lifestyle brand that is not afraid to reinvent itself and redefine the retail experience,” says Noel Goggin, Aptos CEO and culture leader. “We’re excited to advance our partnership with Tommy Bahama as it continues to transform its business for growth, customer centricity and the digital age. Additionally, Aptos appreciates the strong cultural alignment it shares with Tommy Bahama; both organisations are committed to giving back and making a positive difference in communities around the world.”