LUISAVIAROMA rolls out new Emarsys tech

Fashion retailer LUISAVIAROMA has implemented Emarsys’ AI-optimised marketing platform, including the newly launched Web Channel solution and Predict (web and email), Send Time Optimisation, Automation Centre and Smart Insight .

“The value of our engagement with Emarsys is based on significant ROI achieved from the personalisation and omnichannel experience that their platform provides. Optimisation through additional embedded AI capabilities has only contributed further to this success,” says Nicola Antonelli, Head of Marketing at LUISAVIAROMA.COM. “It was therefore an easy decision for us to implement a new AI-optimised channel that would provide greater levels of engagement and personalisation. Initial Web Channel campaigns have generated impressive results, including interaction with 100% more pages per session and 150% longer sessions. This resulted, most importantly, in a conversion rate 400% higher than before we implemented Emarsys Web Channel on our website.”