Lovisa preps intu Potteries store

Lovisa preps intu Potteries store

Shopping centre giant, intu, is adding jewellery retailer Lovisa to its line up at intu Potteries.

Lovisa will open its 949 sq ft store in Stoke-on-Trent in November. It is the retailer’s sixth store within intu’s portfolio, taking it place alongside the ones at Lakeside, Chapelfield, Victoria Centre and Manchester Arndale, owned jointly by intu and M&G Real Estate. It also has stores opening later this year at Eldon Square and Watford. 

Peter Barker, Property Director at Lovisa says: “Situated between Birmingham, Manchester and Liverpool, intu Potteries is the ideal location for our next store opening. Our stores have proved popular amongst intu customers and our brand will take the fashion accessory market in the UK to a new realm. intu is our biggest landlord and we’re excited to have them onboard.”

Colin Flinn, Regional Managing Director at intu, says: “Lovisa is a great example of how an international brand is working with intu to expand its presence across the UK market, rapidly becoming a household name. intu Potteries attracts over 13 million loyal customers every year and, now with its increased leisure offer, we’re seeing customers travelling from further and staying for longer, helping all our tenants to flourish. We look forward to Lovisa opening later this year.”

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