Amazon is opening a pop-up bar in Ginza, Tokyo to promote the alcohol products it sells online in Japan.
The e-retail giant has opened physical bookstores, snapped up Whole Foods and is testing a cashier-free grocery store at its Seattle HQ, but this is the first time it has tried its hand at operating a bar.
“Amazon Bar will offer a wide variety of drinks procured from across the globe, and offer exclusive products as well as samples of products not yet on store shelves,” it said in a statement.
The 78-seat facility will feature an ordering system that suggests drinks, thus doing away with menus. It will be open for 10 days during evenings from 20th October.