E-commerce heavy hitter joins Missguided

Missguided has hired Jonathan Wall as Chief Digital Officer.

Wall was previously Group E-Commerce Director at Shop Direct and prior to that was CEO at Flowersdirect.co.uk. He joined Flowersdirect.co.uk from dabs.com where he played an integral role in transforming the IT catalogue mail order business into one of the UK’s first pureplay online retailers.

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