Practicology arrives in China
Multi-channel consultancy Practicology has inked a joint venture agreement with Hong Kong-listed consumer goods supply chain group Luen Thai. The result is Practicology (China), based in Guangzhou that will deliver e-commerce consultancy and digital marketing services to retailers and brands in China.
Fifteen members of staff have been recruited, working under the leadership of Practicology’s General Manager for Greater China, Arthur Cheung. The multi-lingual team will provide e-commerce strategy, e-commerce trading, digital marketing and customer service support to brands who want to trade via Chinese marketplaces, localised online stores and WeChat. The first project for the business has been the relaunch of a Chinese online store for global footwear brand Skechers.
Practicology Chairman Martin Newman says: “Our Guangzhou operation expands on our existing capability to service clients in the Asia Pacific region, and we are already in discussion with many Western brands who want on-the-ground support to exploit digital opportunities in China. The launch of the new Skechers online store demonstrates our knowledge and capability to partner with brands and trade online in China.”
To coincide with the announcement, the company has released a report assessing the digital opportunities in China for global consumer brands. Download the full report for free at: www.practicology.com/China2017