John Lewis Xmas ad gets social thumbs up

The new John Lewis Christmas ad has attracted a highly positive reaction on social media, according to analysts Talkwalker.

The ad, set to a cover version of The Beatles' song Golden Slumbers, performed by Elbow, and directed by Michel ‘Eternal Sunshine of the Spotless Mind’ Gondry, launched on Friday morning and by the afternoon there were 22.600 uses of the #MozTheMonster hashtag. 62% of women and 38% of men had used the hashtag or shared posts. Sentiment was 78% positive, 22% negative.

Social media has given John Lewis's ads a global appeal, notes Talkwater. On YouTube, the new ad had already attracted 130,000 views by Friday lunchtime. Responses included:

France - https://twitter.com/inmywonderland/status/928910342457036800
Netherlands - https://twitter.com/mroumen/status/928919586900185089
Spain - https://twitter.com/ReasonW/status/928893269139914752
Japan - https://twitter.com/horietter/status/928905177045680129
Russia - https://twitter.com/theseaotter_/status/928905219429322752
Australia - https://twitter.com/Megan_Pega/status/928920871938306048