Voice commerce on cusp of something big, Voysis
Voice commerce and search is at a major inflection point for retailers and brands, according to research by Voysis.
50% of the 100+ retailers surveyed have mobile voice search on their roadmaps for 2018, an increase from sub 1% in early 2017. 60% of online traffic now comes from mobile devices, but this traffic accounts for only 16% of conversions. Retailers see voice as a way of increasing conversion rates with currently 80% of items from carts abandoned. 83% believe using the technology makes it easier to find and discover products. 89% said it makes searches faster.
The research was launched alongside Voysis Commerce, which allows companies to stand up their own brand-specific, native voice experience, incorporated into their mobile websites, apps and devices. With a Voysis-powered voice AI, shoppers can search for and buy products. And because it can be easily incorporated into existing mobile experiences, retailers and brands can offer a multi-modal voice and visual shopping experience with minimal time investment, the company says.
Dr. Peter Cahill, Founder and CEO of Voysis, comments: “With recent advancements in voice technology, we’re now at a place to deliver these experiences at scale. We’re already working with some of the best known retailers to launch voice commerce imminently, helping them take back their customer relationships from companies like Amazon. While Alexa may have paved the way, the reality is few retailers want to allow Amazon to own their customer data and relationships. It’s the equivalent of letting the wolf into the pen. We not only have a better, more accurate, contextualised solution, but one that appeals to brands.”