Black Friday has been making waves on social media, Talkwalker research shows. Mentions are up by 140% (1.2 million as opposed to 500,000 last year). On 19th November alone, mentions increased by almost 34% compared to the same period last year, reaching 210,200.
Talkwalker has been combing though the recesses of social media to pick out its favourite campaigns for Black Friday 2017 based on the noise they’ve been making. Further details here.