Appliances Direct has high hopes for Black Friday 2017

Home appliance e-tailer AppliancesDirect.co.uk is gearing up for its biggest ever sales day this Friday.

“Black Friday 2016 was our most successful to date and so we have high expectations for 2017 - we’ve been preparing for it for months,” says Mark Kelly, Marketing Manager. “Black Friday now tops Boxing Day in both traffic and sales, and the website has already seen an 80% increase in traffic to our Black Friday deals landing page year-on-year.”

Appliances Direct is anticipating up to 10 times its usual traffic volumes to the website this weekend. And in preparation it has recruited 10 additional members of staff across its e-commerce team, packing and dispatching and customer services teams. “We predict cordless vacuum cleaners, robotic vacuum cleaners, 4K Smart televisions, and food gadgets such as juicers and blenders will be a big hit this year,” says Kelly. “Also, larger kitchen appliances such as fridges, freezers and washing machines will popular products as shoppers look to replace their old appliances ahead of the Christmas season and make big savings.”