JDA and dunnhumby partnership bears fruit

JDA and dunnhumby partnership bears fruit

JDA and dunnhumby are claiming a retail sector breakthrough moment with the launch of JDA Assortment Optimisation – Powered by dunnhumby. The pair say this is the industry’s first data science powered space-aware assortment optimisation tool.

The first tangible output from the partnership that has been formed between the two organisations, this combines dunnhumby’s customer data science analytics with JDA’s category management capabilities. The solution is part of JDA’s next-generation solutions being built as part of its JDA NEXT product strategy. “With new products constantly hitting the market, retailers are challenged to satisfy and retain shoppers with shifts in-store layouts, an ideal mix of new products, best sellers and private labels within limited shelf space. Combine that with securing maximum market share with fewer stock-outs and narrow profit margins and it is a significant challenge,” says Kent Ruesink, Senior Director, Product Management, JDA. “With this new solution, we are unlocking crucial insights into shopper behaviours like never before, enabling retailers to deliver true shopper-centric merchandising plans with localised assortments, offers, and space plans built to drive further automation, sales and profitable growth.”

“Our customer data science capabilities combined with JDA’s assortment and planogram generation capabilities will enable transformational category management capabilities,” says Dion Roberts, Global Capability Managing Director, dunnhumby. “While localised assortment planning has always been available, we provide the missing link to truly cognitive category management – and that is the shopper insight via data analytics, which will empower retailers and their partners to deliver a personalised customer experience at the shelf every time.”

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