Amazon is launching a Black Friday pop up store in central London. The Home of Black Friday experience will be open in Soho Square from Tuesday, 21st through to Black Friday on 24th November, from 12:30 pm to 7:30 pm everyday. Customers will be able to explore the best of Amazon's Black Friday sale and Amazon Prime, try their hand at a range of games to win prizes and take part in themed workshops, from foodie fun to crafts tutorials. They can also sample new products and get advice from gifting and lifestyle experts.
The sale will run from 17th to 26th November. The e-commerce giant has announced that small businesses, startups and artisans selling on Amazon Marketplace and Handmade at Amazon will this year be offering thousands of deals. "Customers tell us they love getting extra low prices so they can save on their Christmas shopping. This year we have hundreds of small businesses from our Marketplace offering great deals on their unique and creative products, making it even easier to find perfect gifts with our Black Friday sale,” says Doug Gurr, Country Manager, Amazon.co.uk. "We're making Black Friday more fun than ever by holding our first ever Home of Black Friday pop up in Central London and have just released our TV advert which features our iconic boxes having a sing-a-long to celebrate the festive season."