Build-A-Bear Workshop in digital partnership with Lyons Consulting Group
Build-A-Bear Workshop has been working with Lyons Consulting Group as it looks to re-imagine its digital experience. This includes e-commerce strategy, design, and platform implementation services, and the launch of new sites for the US (www.buildabear.com) and UK (www.buildabear.co.uk) markets in October, built on Salesforce Commerce Cloud.
“We feel like we picked a great partner to support our digital initiatives,” says Mike Early, Senior Managing Director of Information Technology, Build-A-Bear Workshop. “The Lyon Consulting Group team has demonstrated a very high level of commitment, expertise, and creativity. We are incredibly happy with the results and look forward to continuing to work with them as we further enhance our new platform.”
With Salesforce Commerce Cloud as its foundation, Build-A-Bear says that it now has a flexible, scalable solution to drive innovation and growth. The project also included several technology integrations including Salesforce Marketing Cloud, Deck Commerce, CyberSource, Avalara and Channel Advisor.