Amazon is launching its Treasure Truck shopping experience in the UK. This made its Stateside debut in Seattle in February 2016 and has since expanded to a further 24 US cities.
Treasure Truck will initially pop up in Manchester and London several times a month, featuring one product at a time. Each offer is a surprise, with only limited stock on the truck. After customers purchase the product in the Amazon app, they then select a convenient time and place to pick up the item at the truck. Customers can sign up now by texting ‘truck’ to 87377. When the truck is ready to drive into town, they will receive a text alert.
Offers will include exclusive items made just for Treasure Truck, including trending tech, seasonal must-haves, delicious food, favourites from local businesses and deals on limited edition items. Customers will be greeted by the ‘delight squad’ – the truck’s specially trained crew. There will also be occasional celebrity appearances, interactive games, special seasonal events and on-the-spot prize giveaways.
“We all remember the sense of excitement we felt as children when we heard the jingle of the ice-cream van, and we hope to bring that same feeling with Treasure Truck,” said James Quick, Head of Treasure Truck, Amazon.co.uk. “Every product has been cherry picked, from must-have Christmas presents to jaw-dropping offers, ensuring Treasure Truck will turn an ordinary day into something a bit more special. Savvy shoppers should sign up now to be the first in the know.”