With a week to go until Christmas Day, eBay data reveals that shoppers are far from slowing down, giving retailers an extended opportunity to make the most of the festive period. In the final week before the big day last year, people made more than 330,000 searches for Christmas-related items on ebay.co.uk. And this continued right into the eleventh hour, with related searches rising by nearly 4% on Christmas Eve.
Lorna Dunne, Head of UK Trading – Lifestyle & Health at eBay, comments: “The final week in the run up to Christmas is a great time for retailers to capitalise on the pre-Christmas gift rush. It’s important for sellers to plan ahead and manage inventory carefully during this period, to avoid front-loading their stock and hold some back for the last minute shoppers, particularly as past trends show that some items may not fly off the shelves until the final week before Christmas. Although shoppers may feel under pressure and be tempted to turn to physical stores this week, there are still plenty of opportunities for online retailers as long as they have a reliable delivery network in place.”