E-commerce migration pays off for The White Company
The White Company reports record online sales in the run up to Black Friday weekend and Cyber Monday. This follows the migration of its e-commerce business from legacy infrastructure to The Retail Cloud Team’s Digital Commerce Channel, an Amazon Web Services (AWS) solution for SAP Hybris customers.
The luxury lifestyle retailer’s e-commerce platform withstood an unprecedented peak trading period and the highest number of concurrent users ever seen. It experienced a 70% volume increase for customers visiting its website compared to last year’s Cyber Weekend and a 20% increase in sales conversions during the peak hour of trading. Systems all operated within their operating boundaries with no performance or reliability impacts.
Dominic McBrien, Multi-channel Director at The White Company, comments: “Modern retail is hugely competitive and Black Friday/Cyber Monday are the busiest trading days of the year, so providing a reliable online service to our customers during this weekend was a key priority for us. Website downtime not only leaves customers frustrated and disappointed, but can impact retailers’ bottom lines. We are extremely impressed with how The Retail Cloud Team’s solution has enabled us to deliver the best customer experience possible and exceed our cyber weekend targets, achieving record sales for the company.”