Visa Checkout launches to UK shoppers
Visa’s online payments solution, Visa Checkout, is making its debut in the UK, launching on lastminute.com. Over the coming months, consumers with Visa cards from the likes of Barclays, Barclaycard, NatWest, Royal Bank of Scotland and The Co-operative Bank will see an image of their card design when they choose to pay with Visa Checkout. Up to now, UK shoppers have been able to shop at global merchants such as Marriott, Emirates, Wyndham Hotel Group and Stubhub.com, but lastminute.com is the first UK-based retailer to join the service.
Kevin Jenkins, Managing Director of Visa UK & Ireland, says: “We are actively working with leading retailers to bring the benefits of faster and more secure checkout to online shopper in the UK. Consumers are increasingly demanding secure and easy-to-use digital payments when making purchases online. By removing the hassle of typing in payment account and shipping information each time, we have seen a noticeable increase in conversion rates for online retailers. Visa Checkout also addresses the evolving needs of consumers who are looking for a simpler and more convenient shopping experience on mobile with no compromise on security.”
Visa Checkout is available in 23 markets, with 20 million consumer accounts and 300,000 merchants.