Carrefour preps universal mobile app roll-out

Carrefour and French bank BNP Paribas have unveiled a new QR code-based mobile platform which will enable customers to make in-store and online payments , send P2P money transfers, settle invoices and use loyalty points and coupons. The service will be rolled out across France this month with support from Crédit Mutuel, Auchan, Mastercard, Oney and Total.

Lyf Pay is the result of the merger between BNP Paribas’ Wa! and Carrefour’s Fivory electronic wallets in October last year, with the aim of creating a universal mobile app. "Developed in conjunction with retailers and with the customer firmly in mind, Lyf Pay covers an extremely broad set of needs: in-store payments, ranging from small local shops to large retail chains; online shopping; friends and family payments; and even charitable donations," says Carrefour. "By integrating payment cards, loyalty cards and coupons, and displaying news flashes from users’ favourite shops, alerting them to available special offers, and providing information on their expenditure, this new app goes a long way to creating a highly intimate relationship with the consumers it serves.”