Missguided starts physical journey with Intercity Technology
Missguided has partnered with Intercity Technology to deliver and support the IT infrastructure of its first ever physical shops. It worked with the retailer to plan and execute the technology strategy behind its 21,000 sq ft flagship outlet within east London’s Westfield Stratford City shopping centre.
Intercity was selected to provide the likes of IP telephony support, wired and wireless connectivity for its store systems and clients in-store experience, data security, software updates and a comprehensive single point of contact support services, delivered as a managed service.
David Pollitt, Head of IT Operations at Missguided, says: “For a fast-growth online business embarking on its High Street journey we needed an agile IT solutions specialist that would be able to adapt and grow with our ambitious plans. During the tender process the Intercity team gave us the confidence that they had the expertise, commitment and resource to deliver on this brief. Our vision is to bring the digital world into each of our shops using innovative technology, and our first physical store will only be the start. We aim to expand our bricks and mortar estate across the UK and we’re looking forward to working in partnership with Intercity in order to support the customers’ shopping experience whilst Missguided continues to develop its multi-channel experience.”
The retailer is set to open its second UK store at Bluewater this summer.