M.J. Bale looks to optimise e-commerce opp with Tryzens

M.J. Bale looks to optimise e-commerce opp with Tryzens

M.J. Bale is working with Tryzens to maximise the return on its investment in Salesforce Commerce Cloud. The team at the Australian premium menswear brand is tapping into Tryzens' TradeState real-time analytics service.

Shannon Luxford, General Manager at M.J. Bale, says: “As a fast growing company, we wanted to make sure that we were both exploiting the full potential of Salesforce Commerce Cloud and also had a partner alongside us to help us prioritise enhancements and deliver the advances that support our overall business goals. This enables us to focus on our core activity of designing great products, trading and delivering exceptional customer experience both online and in-store. The focused support and collaborative approach from the Tryzens team has enabled a clear alignment on common goals and a real sense of partnership. At the heart of our relationship is a common desire to deliver an outstanding customer experience on our e-commerce platform that is 100% consistent with our brand values.”

Prior to Tryzens, M.J. Bale worked with a local systems integrator, but felt it would benefit from engaging a firm with greater international experience. Luxford says: “The significant international experience, Salesforce Commerce Cloud credentials and round-the-clock nature of Tryzens’ Expert Services means that we can contact them at any time with any issues and know we will receive a positive and informed opinion. What’s more, with their proactive monitoring and alerting as well as TradeState we will be more informed and able to respond to opportunity or issues in near real-time. We will benefit from their feedback on ways in which to improve the site, on a continuous basis. Optimising the customer journey, reducing abandoned baskets and improving product pages are just a handful of the key aspects that we are redefining with the help of Tryzens.”

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