Alibaba’s B2C e-commerce platform Tmall is teaming up with four Chinese fashion ventures to showcase their designs at next month’s New York Fashion Week: Men’s event.
Tmall and NYFW: Men’s announced a partnership last September. As a result, China Day will see Chinese brands bring their 2018 autumn-winter collections to the runway and at showrooms during the event from 5th-8th February in Manhattan. These are fashion brand Peacebird, sportswear giant Li-Ning, designer Chen Peng, who recently had his namesake brand’s puffer jacket worn by Lady Gaga, and Hong Kong pop icon Edison Chang’s streetwear brand CLOT.
“China Day allows us to further expand the scope of NYFW: Men’s by showcasing the most exciting Chinese fashion talent to the American fashion community,” says Steven Kolb, President and CEO at the Council of Fashion Designers of America (CFDA). “The initiative is part of CFDA’s overall strategy to build international ties, which will in turn help us strengthen the impact of American fashion globally.”
Further details here.