Frozen yogurt retailer Smöoy has opened its first North East pop-up store at intu Metrocentre.
The brand uses natural yogurt that’s low in fat, high in fibre and gluten free, and offers customers over 30 toppings to choose from. Fran Hernández Gómez, Marketing and Communications Director, Smöoy, says: “We have more than 150 stores across the world, but opening our first store at intu Metrocentre will allow us to reach a high footfall of customers across the North East for the first time. The centre is the perfect place for us to introduce our brand, and we can’t wait to make customers smile as they take a scoop out of our tasty treat.”
Kate Grant, Regional Managing Director, intu, comments: “We’re seeing more and more overseas brands use intu to enter the UK market, and pop-up stores are a great way to give them a chance to raise their brand profile, while customers engage with their brand in an innovative way.”