Big spending Brits opt for in-store over online, PushON

Big spending Brits opt for in-store over online, PushON

62% of UK consumers are unwilling to make expensive purchases online, according to research by PushON. Its study of 1,000 Brits found that 82% believe in-store gives them more security because they can see exactly what a product looks like before committing to the purchase.

47% would prefer to research products online to help them make a decision, but would then opt to go in-store to buy because they have the option of asking for help from customer service assistants. 79% had seen an expensive product online that they liked, but then went to a physical store to make the final purchase. 39% of consumers admit they will spend a maximum of £1,000 online, but would feel safer handing over larger sums of cash in person.

Sam Rutley, Managing Director at PushON, says: “Retailers need to be addressing this issue by building up the same level of trust and reliability online that customers feel they receive when shopping in-store. They should therefore re-evaluate the customer support they provide across all purchasing platforms so customers feel confident in the products they’re buying and trust in the online process. If not, some retailers could be missing out on thousands of pounds in lost sales and revenue.”

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