Carrefour takes wraps off transformation plan
Carrefour has announced details of a five-year transformation initiative, dubbed Carrefour 2022, which will see it rationalise its HQ, increase its food e-commerce turnover to €5 billion and develop new partnerships in Europe and Asia.
“I have a great ambition for Carrefour: to become the leader of the food transition by offering our customers, every day and everywhere, quality and trustworthy food at a reasonable price,” says Alexandre Bompard, Carrefour’s Chairman and CEO. “To do this and return to a conquering dynamic, we must revamp our model, by simplifying our organisation, opening ourselves up to partnerships, improving our operational efficiency, investing in our growth formats, building an efficient omnichannel model and developing our fresh and organic products offer, notably under the Carrefour brand. This is the meaning of the Carrefour 2022 transformation plan which the Group and its employees will implement with ambition and determination.”
The plan provides for annual investments of €2 billion, including a significant increase in IT and digital investments and more supply chain projects aimed at creating an omnichannel food offering through automating order preparation platforms. Further details here.