Festive shoppers flock to physical stores, Westfield

Westfield reports that 14.1 million shoppers visited its London and Stratford City centres over the Christmas period, with an overall 1% increase on 2016.

It experienced three-peak trading periods: More than 850,000 shoppers visited its centres for the Black Friday sales weekend; the ‘Super Weekend’ (the last weekend before Christmas) was the second peak period with retailers having the benefit of a full weekend of trading before Christmas Day with over 800,000 visitors across centres bringing the pre-Christmas week trade to 1.85 million; the Boxing Day sales period is the third peak and continues to prove strong with 320,000-plus visitors.

Myf Ryan, Chief Marketing Officer, Westfield UK and Europe, says “Westfield continues to be a leading UK destination by offering the best mix of retail, dining, events, leisure and entertainment. Over the Christmas period, we offered many unique and immersive experiences to our customers. With over 70 million visitors coming to the centres each year, we are looking forward to creating even more exciting experiences and activities for our customers to enjoy in 2018.”