Gordon’s Gin is launching a new service this Friday, rewarding rush hour rail passengers with a free Gin and Tonic. This will make its debut at one of London’s most delayed train stations, Waterloo, with the plan to go live across the country throughout the year. People can tweet #YayDelay to lobby for their station to be included.
Passengers travelling through London Waterloo between 5-6pm this Friday will need to keep their eyes peeled on www.yaydelay.com to see if the volume of train delays and tweets triggers a free G&T. Vouchers can then be claimed online and redeemed at The Beer House within the station.
The technology behind the campaign is delivered by Eagle Eye. It uses geo-data to respond to the real-time social media spikes that surge when delays happen, delivering mobile vouchers to commuters.