Has Amazon Prime hit a Stateside roadblock?
More than five billion items were shipped worldwide with Amazon Prime in 2017, although it may be reaching saturation point in the USA, according to Morgan Stanley.
Citing a survey of 1,000 Americans in the third quarter of 2017, Morgan Stanley states that 40% of American consumers are currently Prime members, the same percentage seen in its survey from Q4 2016. "These data are the first evidence of potential Prime penetration limits in Amazon's oldest market," it wrote in a note published last month
Click here for Amazon’s Best of Prime 2017, revealing some of the Prime member favourites of the year. “From Fire TV Stick and Echo Dot to Imagine Dragons, Manchester by the Sea and even the Instant Pot, Prime members certainly have great taste. Tens of millions of members around the world enjoy the many benefits included with Prime, and in fact more new paid members joined Prime worldwide this year than any previous year. In 2017, more than five billion items worldwide shipped with Prime and members used digital benefits like Prime Video, Prime Music and Prime Reading more than ever before,” says Greg Greeley, Vice President, Amazon Prime. “Our Best of Prime feature not only demonstrates what was trending this year, it also gives us insight into what members love, providing additional inspiration as we continue to innovate, invest and make Prime even better in 2018.”