Gap announces Adyen PayTech partnership

Gap has chosen Adyen to manage its in-store and online payments across Europe.

Adyen’s tech will be rolled out in over 150 stores across four countries – UK, France, Italy and Ireland. The online business for both Gap and Banana Republic will also use its payments platform.

“A fast and frictionless experience is the cornerstone of retail transformation. Partnering with Adyen in Europe will enable us to enhance our customer experience with convenient, fast and innovative payment methods,” says Josh Ramzy, Payments Product Manager at Gap.  

Roelant Prins, Chief Commercial Officer at Adyen, comments: “Retail is more fluid than ever, and the line between in-store and e-commerce has now completely blurred. We will help Gap meet these constantly changing expectations by providing payments technology that helps create personal, consistent and completely seamless shopping experiences across all channels.”

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