Retail's omnichannel future is NFC tech, new whitepaper

The NFC Forum has released a whitepaper, Bridging Digital and Physical Retail with NFC, which aims to help brands and retailers use NFC technology to better connect with customers.  

“Brands and retailers need innovative and intuitive tools to connect with today’s consumers and compete effectively in a mobile-first, omnichannel world,” says Matthew Bright, Chair, NFC Forum Retail and Payment SIG. “NFC allows brands and retailers to connect quickly, easily and reliably with consumers at every step of the customer journey – pre-purchase, in-store and post-purchase.”

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