A.S. Watson Group announces digital experience upgrades
Health and beauty retailer A.S. Watson Group has launched its Watsons Pay offering in Taiwan and Watsons Mini Store in China. And it has also announced a partnership with image editing software company Meitu.
The latter will help it to offer customers tailored product recommendations and promotions alongside such services as a Meitu x Watsons electronic membership card in China and magic mirrors in Hong Kong which provides a skin analysis service and product recommendation.
Watsons Mini Store, meanwhile, is a new social e-commerce model that allows customers to recommend and sell Watsons products to their social media followers. Users can also share in-store experiences. Over 10,000 customers are currently selling on the platform.
Watsons Pay targets those looking for the convenience of mobile payments both online and in-store. It is backed up by the launch of an official Watsons LINE account, enhanced personalised marketing and an upgrade of the retailers mobile app, all of which work together to engage with the retailer’s five million members of its loyalty programme.
Malina Ngai, Group Chief Operating Officer at A.S. Watson Group, says: “Customers in today’s digital world have high expectations, and if a company can’t satisfy them, they will churn and move on to one that can. From awareness, product consideration and purchase to loyalty and advocacy, it is of strategic importance that we use technology smartly to connect with customers at micro moments to provide relevant and enriched experiences.”