Toys ‘R’ Us MENA enlists Astound Commerce for new website

Toys ‘R’ Us has launched a new e-commerce site in the Middle East, implemented by Astound Commerce.

Launched by franchisee Al-Futtaim in 1995 in Dubai, Toys ‘R’ Us MENA is now present in 19 locations in the Middle East and North Africa region. The sub-platform for its website not only had to combine e-commerce and targeted marketing functionality, but also allow the toy retailer to quickly roll-out a further six sites in other MENA markets over the next five months.

Astound Commerce designed and delivered the solution, configuring and integrating both Salesforce Commerce Cloud and Marketing Cloud applications. Rizwan Rajpoot, Managing Director at Al Futtaim, says: "Astound instantly hit it off with the senior management at Al Futtaim and were an absolute pleasure to work with. We now look at Astound as an extension to our existing team. The quality of the work they deliver is first class and I'm genuinely looking forward too many, many years together as one team. "