Asda strikes JaJaPay launch partnership

Asda has partnered with Jaja Finance and its new white label JajaPay offering to launch Asda Flexible Payments, a PoS credit facility available to customers shopping on George.com.

Matt Collinge, Head of Ways to Pay at Asda, says: “We reviewed the market to find the best launch partner for this proposition and recognised the Jaja solution to be the best fit for our customers and for us as a business. We’re looking forward to providing this payment solution to more customers, enabling them to spread the cost and making our products even more affordable.”

“We’ve updated the store card for the 21st century, doing away with the plastic, allowing a better relationship between the retailer and their customer,” comments Neil Radley, CEO at Jaja Finance. “We are in discussion with a number of major brands and are delighted to announce Asda as our launch partner. It provides Asda with complete flexibility to personalise the customer experience and drives customer loyalty and sales on its website.”

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